Returning for its second edition, JIFF 2025 arrives with a powerful and timely theme: “Gathered.”

In a time when life moves fast and moments feel scattered, Gathered brings us back to what matters: community, connection, and the joy of being together. It’s a description of what truly happens when people come together around food: to cook, to remember, to celebrate.

This year’s theme shapes JIFF’s design and atmosphere — long shared tables, open kitchens, passed-down recipes, and collective voices. It influences every part of the festival, from curated culinary experiences and collaborative chef showcases to storytelling through food, cultural expressions, and the celebration of shared traditions.

This year, JIFF proudly shines a spotlight on Jordanian products, celebrating the strength of our roots, the richness of our land, and the authenticity of our ingredients. From olive oil pressed in ancient groves to herbs, grains, and local produce grown in the heart of our valleys, JIFF’s activities highlight the stories behind every flavor. It’s a tribute to the farmers, artisans, and homegrown creators whose passion sustains our culinary heritage and shapes the evolving identity of Jordanian and Middle Eastern cuisine.

JIFF is about more than food; it’s about creating moments that feel genuine, human, and rooted in our heritage and culture. From culinary collaborations and storytelling panels to vibrant music and artistic showcases, JIFF 2025 embodies a magnetic narrative: everything you love is already here, already happening. The gathering has already begun.